Websites are like any other promotional tool. They exist in order to drive users to your business. That’s why it’s important to understand from the beginning what the market positioning is for your business and how a website can help strengthen that position. At the first phase of building the site, we’ll discuss all those sorts of questions.
- What is the purpose of the site?
- What sort of demographic are you aiming for?
- What kind of traffic are you hoping to get?
- Once someone gets to your site, what do you want the next step for them to be?
Once we get a better understanding of the reasoning for the site, we’ll talk more about how we should put it together.
- What kind of site do you need? (Do you plan on making frequent updates? Do you plan to focus on a user community? A store? Etc.)
- Are there any similar sites you like?
- What technologies would be most appropriate for the type of site (in addition to custom coding, we leverage a lot of popular software packs).
- What is your budget?
- What is your timeframe?
- Do you already have a design / logo in mind?
- Do you already have a host or domain name you’d like to use?
After all the high-level features are worked out and we have a solid understanding of your budget, timeframe, and goals, we’ll move onto more specifics. Namely, what’s included in your sitemap.